1 00:00:00,400 --> 00:00:02,680 This is an ADLAB PRO video. 2 00:00:02,760 --> 00:00:06,080 ADLAB PRO is a project funded by the European Union. 3 00:00:06,160 --> 00:00:10,000 This video is made available to you on a Creative Commons licence. 4 00:00:10,240 --> 00:00:12,960 This is Chris Taylor of the University of Trieste 5 00:00:13,040 --> 00:00:17,840 with some information regarding the various stakeholders in museum AD. 6 00:00:18,200 --> 00:00:20,840 This is Unit 9 "Stakeholders" 7 00:00:20,960 --> 00:00:24,080 in Module 4 "Semi-live or recorded AD 8 00:00:24,160 --> 00:00:26,600 for static arts and environments". 9 00:00:26,840 --> 00:00:29,640 What are stakeholders? 10 00:00:29,880 --> 00:00:33,240 I quote “A person, group or organization that 11 00:00:33,320 --> 00:00:37,200 has interest or concern in an organization”. 12 00:00:37,320 --> 00:00:41,320 In the case of museum AD, stakeholders are all those involved 13 00:00:41,400 --> 00:00:45,680 in providing good quality AD for static arts. 14 00:00:46,000 --> 00:00:48,560 Stakeholders can affect or be affected 15 00:00:48,640 --> 00:00:52,800 by the organization's actions, objectives and policies. 16 00:00:52,880 --> 00:00:56,280 The actions are those of the describer in the final analysis 17 00:00:56,360 --> 00:01:00,080 but other stakeholders can be seen to act in the AD process 18 00:01:00,160 --> 00:01:03,160 as service providers pursue pre-set objectives 19 00:01:03,240 --> 00:01:07,400 and policy-making bodies formulate plans for accessibility. 20 00:01:07,680 --> 00:01:09,960 So who are stakeholders? 21 00:01:10,040 --> 00:01:13,440 Some examples of stakeholders in general are employees, 22 00:01:13,520 --> 00:01:16,880 government and its agencies, project organisers, 23 00:01:16,960 --> 00:01:21,520 businesses, local special interest associations, and so on. 24 00:01:21,880 --> 00:01:25,760 Museum curators, or directors, or their boards, 25 00:01:25,840 --> 00:01:30,560 museum audio describers, PSLs and PSL associations. 26 00:01:30,640 --> 00:01:33,440 museum AD stakeholders. 27 00:01:33,720 --> 00:01:38,520 Also university researchers and service providers. 28 00:01:39,680 --> 00:01:43,520 As a service provider, VocalEyes in London 29 00:01:43,600 --> 00:01:48,080 is an organization specializing in museum AD of all kinds, 30 00:01:48,200 --> 00:01:51,240 from major venues such as the British Museum 31 00:01:51,320 --> 00:01:55,400 and less well-known institutions such as the RAF Museum. 32 00:01:55,680 --> 00:01:59,400 Museum curators, or members of the Board, and so on 33 00:01:59,560 --> 00:02:04,360 are the people who commission or request and often pay for ADs. 34 00:02:05,400 --> 00:02:09,720 AD service providers for museums may be private companies, 35 00:02:09,920 --> 00:02:14,720 media bodies, freelance individuals, project organisers, etc. 36 00:02:14,800 --> 00:02:18,800 and it is they who provide the personnel and the product. 37 00:02:18,880 --> 00:02:22,880 Many of the service providers listed here usually seek a profit, 38 00:02:22,960 --> 00:02:26,280 like any business, and need professional staff. 39 00:02:26,360 --> 00:02:30,960 The latter: describers, sound technicians, voice talents, etc. 40 00:02:31,040 --> 00:02:33,040 need to be trained. 41 00:02:33,320 --> 00:02:37,880 Clearly the audio describer him or herself is a key stakeholder 42 00:02:37,960 --> 00:02:42,520 in the process of providing museum access for people with sight loss, 43 00:02:42,600 --> 00:02:45,840 and should be interested in improving his or her performance 44 00:02:45,920 --> 00:02:48,840 through further education or in-house training 45 00:02:48,920 --> 00:02:52,880 provided by other major stakeholders in the AD process. 46 00:02:53,080 --> 00:02:57,080 It would be more accurate to speak of an audio describing team: 47 00:02:57,160 --> 00:03:01,960 describers, the voice talents, sound engineers, feedback providers, etc. 48 00:03:02,800 --> 00:03:06,960 The various players listed here need to be able to work as a team 49 00:03:07,040 --> 00:03:11,440 to provide the best outcome. Team work is an essential ingredient 50 00:03:11,520 --> 00:03:13,800 in the make-up of the describer. 51 00:03:14,120 --> 00:03:17,000 The person with sight loss may have an important role 52 00:03:17,080 --> 00:03:21,160 in the actual museum AD process, either as a describer 53 00:03:21,240 --> 00:03:26,040 or describer’s assistant, or voice talent or consultant. 54 00:03:26,880 --> 00:03:31,680 People with sight loss associations can be effective in promoting AD, 55 00:03:31,760 --> 00:03:35,400 or at times not even know of its existence. 56 00:03:35,480 --> 00:03:40,280 So, promotional initiatives are needed in these cases. 57 00:03:40,640 --> 00:03:43,720 At local, national and European level, 58 00:03:43,800 --> 00:03:47,840 governments can be active or passive stakeholders. 59 00:03:47,960 --> 00:03:50,920 The lack of knowledge regarding the accessibility services 60 00:03:51,000 --> 00:03:53,720 that are available is not uncommon. 61 00:03:53,800 --> 00:03:56,920 Questionnaires administered to blind associations have shown 62 00:03:57,000 --> 00:04:01,800 that there are considerable gaps in communication as regards museum AD. 63 00:04:01,880 --> 00:04:05,520 Effective dissemination activities and promotional policies 64 00:04:05,600 --> 00:04:08,280 are required in practically all countries 65 00:04:08,400 --> 00:04:12,320 to raise awareness as to accessibility services. 66 00:04:12,400 --> 00:04:14,880 At local, national and European level, 67 00:04:14,960 --> 00:04:18,880 governments can be active or passive stakeholders. 68 00:04:19,000 --> 00:04:22,160 Government policy regarding all accessibility services 69 00:04:22,240 --> 00:04:24,240 needs to be activated. 70 00:04:24,320 --> 00:04:27,080 Positive legislation at all levels of government, 71 00:04:27,160 --> 00:04:29,920 with accompanying financial assistance, 72 00:04:30,000 --> 00:04:33,480 has been achieved in some areas in most of the countries of Europe, 73 00:04:33,560 --> 00:04:36,480 but a great deal still needs to be done. 74 00:04:36,560 --> 00:04:40,040 All stakeholders, including students of AD, 75 00:04:40,120 --> 00:04:43,640 should be active in promoting the service they work in. 76 00:04:43,880 --> 00:04:47,720 As centres of research, universities have a vested interest 77 00:04:47,800 --> 00:04:50,200 in pursuing new research goals 78 00:04:50,320 --> 00:04:53,520 and introducing new courses to attract students. 79 00:04:53,600 --> 00:04:56,760 A number of universities across Europe have become active 80 00:04:56,840 --> 00:04:59,720 in researching and teaching all kinds of AD, 81 00:04:59,800 --> 00:05:03,920 including the static arts option. Undergraduate and masters courses 82 00:05:04,000 --> 00:05:07,280 are available in, for example, those institutions involved 83 00:05:07,360 --> 00:05:11,720 in European projects such as ACT, ADLAB PRO, etc. 84 00:05:11,960 --> 00:05:14,960 As museums are made accessible to all, 85 00:05:15,040 --> 00:05:18,720 other AD users may find the service helpful. 86 00:05:18,800 --> 00:05:22,360 Including newly arrived immigrants and other language learners, 87 00:05:22,440 --> 00:05:25,280 persons with reading or learning difficulties, 88 00:05:25,360 --> 00:05:30,120 the elderly, children, and those looking for detailed explanations. 89 00:05:30,360 --> 00:05:33,840 An ideal situation for static arts AD 90 00:05:33,920 --> 00:05:37,160 would be a meeting of minds involving all stakeholders 91 00:05:37,240 --> 00:05:41,280 in agreement as to best practices and efficient networking. 92 00:05:41,360 --> 00:05:44,880 Examples of this kind of activity are European projects 93 00:05:44,960 --> 00:05:47,560 dedicated to AD and regular meetings 94 00:05:47,680 --> 00:05:50,720 such as the ARSAD initiative in Barcelona. 95 00:05:50,800 --> 00:05:53,840 This is the final slide in Unit 9. 96 00:05:59,000 --> 00:06:01,160 The preparation of this presentation 97 00:06:01,240 --> 00:06:04,840 was supported by ADLAB PRO. Audio Description: 98 00:06:04,920 --> 00:06:08,560 A Laboratory for the Development of a New Professional Profile 99 00:06:08,680 --> 00:06:12,960 financed by the European Union under the Erasmus+ Programme, 100 00:06:13,040 --> 00:06:16,320 Key Action 2, Strategic Partnerships. 101 00:06:16,400 --> 00:06:17,600 Project number: 102 00:06:17,680 --> 00:06:26,040 2016-1-IT02-KA203-024311. 103 00:06:26,600 --> 00:06:29,920 The information and views set out in this presentation 104 00:06:30,000 --> 00:06:33,040 are those of the authors and do not necessarily reflect 105 00:06:33,120 --> 00:06:36,200 the official opinion of the European Union. 106 00:06:36,280 --> 00:06:39,640 Neither the European Union institutions and bodies 107 00:06:39,720 --> 00:06:42,240 nor any person acting on their behalf 108 00:06:42,320 --> 00:06:44,160 may be held responsible for the use 109 00:06:44,240 --> 00:06:46,880 which may be made of the information contained therein. 110 00:06:47,080 --> 00:06:49,080 This was an ADLAB PRO video. 111 00:06:49,160 --> 00:06:52,800 ADLAB PRO partners are: University of Trieste, 112 00:06:52,880 --> 00:06:55,880 Universitat Autònoma de Barcelona, 113 00:06:55,960 --> 00:06:59,960 University of Antwerp, Adam Mickiewicz University, 114 00:07:00,040 --> 00:07:03,040 RTV Slovenia, Utopian Voices, 115 00:07:03,120 --> 00:07:07,320 Soundfocus and Royal National Institute of Blind People. 116 00:07:07,400 --> 00:07:10,360 ADLAB PRO was funded by the European Union. 117 00:07:10,440 --> 00:07:14,200 This video was made available to you on a Creative Commons licence.