This is an ADLAB PRO video.
ADLAB PRO is a project funded by the European Union.
This video is made available to you on a Creative Commons licence.
Hello. I’m Pilar Orero, from Universitat Autònoma de Barcelona,
and in this ADLAB PRO video I'll talk about technology consumption.
This is Unit 1 in Module 6.
Technology for delivering and for consuming AD
is going through a radical change. There are many models,
and they depend on the production and the technology development.
So there are many different ways to enjoy an AD
depending on the workflow. In terms of production,
the script can be written manually, automatically or collaboratively.
The voicing can be human or text-to-speech.
And it can be produced live, semi-live or recorded.
In terms of distribution, it can be text-based or sound-based,
and the AD may be distributed as sound objects or mixed.
All these AD workflows impact on the reception,
where the technology available and the event type are crucial.
One of these new services, for example, is Clean Audio,
when a system cleans some of the background noises
to highlight the speech. Another possibility is when an AD
is drafted using Easy to Read directives,
and the result is an easy-to-understand text.
Another possibility is to alter the reproduction speed of the video,
offering you a slow or a fast pace of consumption.
There is also the possibility of choosing the type of voices
delivered by text-to-speech. All these technologies can provide
alternatives to the main AD. And the biggest improvement will be
that you are able to personalise the sound mix,
or the added technology you may wish to use.
Through this personalization and the new technologies,
users may go beyond consuming AD,
and become audio describers themselves.
There are some platforms which allow you to add AD to some videos,
and this new scenario will account for more emotional or engaging AD
and also allow for social connectivity.
The recent convergence of internet with broadcast
has meant a break of functional barriers allowing for any content
to be delivered seamlessly through any device, that is,
through tablet, smartphone, smart glasses, PC or TV.
This concept is transmitted by the acronym
ATAWAD:
Anytime, Anywhere and on Any Device.
There is another concept which is also in use nowadays:
BYOD, Bring Your Own Device.
A good example of a new scenario is AIRA.
AIRA is produced through a hybrid model
of automatic and human production,
and the AD can be delivered over the Internet to smart glasses
that a person is wearing.
This allows for many new applications in the house,
mostly when the end user is consulting the Internet
and the Internet is not accessible. Or it can also help you
in daily chores like putting the washing machine on,
or reading a message in the fridge.
The same applications can be of great use at school and at work,
in sports and cultural events, and helping with any situation
where vision is required such as e-ticketing or official paperwork.
The preparation of this presentation
was supported by ADLAB PRO. Audio Description:
A Laboratory for the Development of a New Professional Profile
financed by the European Union under the Erasmus+ Programme,
Key Action 2, Strategic Partnerships.
Project number:
2016-1-IT02-KA203-024311.
The information and views set out in this presentation
are those of the authors and do not necessarily reflect
the official opinion of the European Union.
Neither the European Union institutions and bodies
nor any person acting on their behalf
may be held responsible for the use
which may be made of the information contained therein.
This was an ADLAB PRO video.
ADLAB PRO partners are: University of Trieste,
Universitat Autònoma de Barcelona,
University of Antwerp, Adam Mickiewicz University,
RTV Slovenia, Utopian Voices,
Soundfocus and Royal National Institute of Blind People.
ADLAB PRO was funded by the European Union.
This video was made available to you on a Creative Commons licence.