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This is an ADLAB PRO video.

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ADLAB PRO is a project funded
by the European Union.

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This video is made available to you
on a Creative Commons licence.

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Hello. I’m Pilar Orero, from
Universitat Autònoma de Barcelona,

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and in this ADLAB PRO video
I'll talk about technology consumption.

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This is Unit 1 in Module 6.

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Technology for delivering
and for consuming AD

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is going through a radical change.
There are many models,

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and they depend on the production
and the technology development.

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So there are
many different ways to enjoy an AD

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depending on the workflow.
In terms of production,

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the script can be written manually,
automatically or collaboratively.

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The voicing can be human
or text-to-speech.

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And it can be produced live,
semi-live or recorded.

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In terms of distribution,
it can be text-based or sound-based,

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and the AD may be distributed
as sound objects or mixed.

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All these AD workflows
impact on the reception,

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where the technology available
and the event type are crucial.

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One of these new services,
for example, is Clean Audio,

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when a system cleans
some of the background noises

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to highlight the speech.
Another possibility is when an AD

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is drafted using
Easy to Read directives,

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and the result is
an easy-to-understand text.

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Another possibility is to alter
the reproduction speed of the video,

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offering you a slow
or a fast pace of consumption.

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There is also the possibility
of choosing the type of voices

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delivered by text-to-speech.
All these technologies can provide

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alternatives to the main AD.
And the biggest improvement will be

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that you are able to personalise
the sound mix,

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or the added technology
you may wish to use.

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Through this personalization
and the new technologies,

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users may go beyond
consuming AD,

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and become
audio describers themselves.

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There are some platforms which
allow you to add AD to some videos,

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and this new scenario will account
for more emotional or engaging AD

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and also allow
for social connectivity.

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The recent convergence
of internet with broadcast

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has meant a break of functional
barriers allowing for any content

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to be delivered seamlessly
through any device, that is,

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through tablet, smartphone,
smart glasses, PC or TV.

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This concept is transmitted
by the acronym

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ATAWAD:

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Anytime, Anywhere
and on Any Device.

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There is another concept
which is also in use nowadays:

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BYOD, Bring Your Own Device.

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A good example
of a new scenario is AIRA.

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AIRA is produced
through a hybrid model

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of automatic
and human production,

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and the AD can be delivered
over the Internet to smart glasses

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that a person is wearing.

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This allows for many
new applications in the house,

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mostly when the end user
is consulting the Internet

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and the Internet is not accessible.
Or it can also help you

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in daily chores like
putting the washing machine on,

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or reading a message
in the fridge.

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The same applications can be
of great use at school and at work,

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in sports and cultural events,
and helping with any situation

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where vision is required such as
e-ticketing or official paperwork.

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The preparation
of this presentation

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was supported by ADLAB PRO.
Audio Description:

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A Laboratory for the Development
of a New Professional Profile

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financed by the European Union
under the Erasmus+ Programme,

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Key Action 2,
Strategic Partnerships.

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Project number:

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2016-1-IT02-KA203-024311.

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The information and views
set out in this presentation

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are those of the authors
and do not necessarily reflect

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the official opinion
of the European Union.

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Neither the European Union
institutions and bodies

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nor any person acting
on their behalf

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may be held responsible
for the use

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which may be made of
the information contained therein.

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This was an ADLAB PRO video.

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ADLAB PRO partners are:
University of Trieste,

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Universitat Autònoma
de Barcelona,

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University of Antwerp,
Adam Mickiewicz University,

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RTV Slovenia,
Utopian Voices,

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Soundfocus and Royal National
Institute of Blind People.

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ADLAB PRO was funded
by the European Union.

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This video was made available to you
on a Creative Commons licence.