1
00:00:00,400 --> 00:00:02,680
This is an ADLAB PRO video.

2
00:00:02,760 --> 00:00:06,080
ADLAB PRO is a project funded
by the European Union.

3
00:00:06,160 --> 00:00:10,000
This video is made available to you
on a Creative Commons licence.

4
00:00:10,160 --> 00:00:14,280
Hello. I’m Pilar Orero, from
Universitat Autònoma de Barcelona,

5
00:00:14,360 --> 00:00:16,360
and in this ADLAB PRO video

6
00:00:16,440 --> 00:00:19,320
I will talk about new services
and new audiences.

7
00:00:19,680 --> 00:00:22,320
This is Unit 6 in Module 6.

8
00:00:22,480 --> 00:00:25,200
AD is a really very old service,

9
00:00:25,280 --> 00:00:29,160
though it was given this name in
the last years of the 20th century.

10
00:00:29,240 --> 00:00:33,640
AD is associated traditionally
to cultural performances

11
00:00:33,720 --> 00:00:37,360
in live or recorded conditions,
such as cinema,

12
00:00:37,480 --> 00:00:40,400
theatre, opera and TV content.

13
00:00:40,640 --> 00:00:44,560
Thanks to new technology,
AD is now mainstreaming

14
00:00:44,640 --> 00:00:48,840
in new domains such as education,
in school or at the university,

15
00:00:48,920 --> 00:00:52,120
home environments, work,
travelling or sports.

16
00:00:52,320 --> 00:00:54,400
We can do a classification
of new domains

17
00:00:54,480 --> 00:00:57,960
by profiling
the persons who use AD,

18
00:00:58,040 --> 00:01:02,520
but we can also do a classification
by the events where AD is now used,

19
00:01:02,680 --> 00:01:07,480
and, finally, we can also list
the places where AD takes place.

20
00:01:07,800 --> 00:01:12,000
We have many users
when we open the scope for AD.

21
00:01:12,080 --> 00:01:16,120
Beyond describing for entertainment,
AD can be used, for example,

22
00:01:16,200 --> 00:01:20,080
for learning or for therapy issues.
Students learning a foreign language

23
00:01:20,160 --> 00:01:22,560
will use AST, for example.

24
00:01:22,640 --> 00:01:26,000
It has been shown
that AD is useful

25
00:01:26,080 --> 00:01:28,280
for children
with autism spectrum.

26
00:01:28,360 --> 00:01:31,360
And we have the possibility
of playing in mobile apps

27
00:01:31,440 --> 00:01:34,840
the recorded AIs
when we arrive late for a play.

28
00:01:35,040 --> 00:01:38,280
In events, AD is used
to describe the content,

29
00:01:38,360 --> 00:01:42,320
for example, the movie,
or to describe an opera or a play,

30
00:01:42,400 --> 00:01:46,320
which is the traditional context.
AD could be used to help people

31
00:01:46,400 --> 00:01:50,280
to interact with society such
as a voting for a general election,

32
00:01:50,360 --> 00:01:54,200
or when doing any paperwork
with the municipality, for example,

33
00:01:54,280 --> 00:01:58,040
or such as going to the bank,
or buying a holiday online.

34
00:01:58,280 --> 00:02:02,200
In terms of locations,
AD can take place anywhere,

35
00:02:02,280 --> 00:02:05,320
such as at home,
at school or in hospitals.

36
00:02:05,400 --> 00:02:08,880
Basically anywhere you go
or in any situation you are

37
00:02:08,960 --> 00:02:12,200
you can have an AD.
New technology will allow

38
00:02:12,280 --> 00:02:16,400
for AD to be present:
anywhere, anytime, and anyplace.

39
00:02:19,640 --> 00:02:21,800
The preparation
of this presentation

40
00:02:21,880 --> 00:02:25,480
was supported by ADLAB PRO.
Audio Description:

41
00:02:25,560 --> 00:02:29,200
A Laboratory for the Development
of a New Professional Profile

42
00:02:29,320 --> 00:02:33,600
financed by the European Union
under the Erasmus+ Programme,

43
00:02:33,680 --> 00:02:36,960
Key Action 2,
Strategic Partnerships.

44
00:02:37,040 --> 00:02:38,240
Project number:

45
00:02:38,320 --> 00:02:46,680
2016-1-IT02-KA203-024311.

46
00:02:47,160 --> 00:02:50,480
The information and views
set out in this presentation

47
00:02:50,560 --> 00:02:53,600
are those of the authors
and do not necessarily reflect

48
00:02:53,680 --> 00:02:56,760
the official opinion
of the European Union.

49
00:02:56,840 --> 00:03:00,200
Neither the European Union
institutions and bodies

50
00:03:00,280 --> 00:03:02,800
nor any person acting
on their behalf

51
00:03:02,880 --> 00:03:04,720
may be held responsible
for the use

52
00:03:04,800 --> 00:03:07,360
which may be made of
the information contained therein.

53
00:03:07,680 --> 00:03:09,680
This was an ADLAB PRO video.

54
00:03:09,760 --> 00:03:13,400
ADLAB PRO partners are:
University of Trieste,

55
00:03:13,480 --> 00:03:16,480
Universitat Autònoma
de Barcelona,

56
00:03:16,560 --> 00:03:20,560
University of Antwerp,
Adam Mickiewicz University,

57
00:03:20,640 --> 00:03:23,640
RTV Slovenia,
Utopian Voices,

58
00:03:23,720 --> 00:03:27,920
Soundfocus and Royal National
Institute of Blind People.

59
00:03:28,000 --> 00:03:30,960
ADLAB PRO was funded
by the European Union.

60
00:03:31,040 --> 00:03:34,800
This video was made available to you
on a Creative Commons licence.