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I’m a man, I’m 37 years old,
I have short, dark hair,

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blue eyes and white skin.
I’m sitting down

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and behind me is
a white wall with 2 pictures.

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I am Mikel Zorrilla
and I work at Vicomtech.

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Vicomtech is a research centre
and I'm in charge of

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Digital Media.There,
my work is to design,

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develop and manage research projects
and among other things,

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I am the coordinator
the European project TRACTION.

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As I said, Vicomtech
is a centre that carries out

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applied research
and one of our

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objectives is to improve
the competitiveness

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of businesses in the
audiovisual industry in media

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and other areas,
such as industrial processes,

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energy, transport systems,
biomedical applications

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and many others.
Our mission isn’t only to improve

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the competitiveness of businesses,

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but also to uphold
a social commitment

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and deliver
a positive social impact.

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In that sense, it’s not a surprise that

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we have participated in projects such as HBB4ALL,

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in which we developed technology

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to make interactive television usable for all,

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and that today we are
coordinating a project like TRACTION.

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Since I was little, music has always
been a fundamental part of my life.

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I started a music school when
I was very young and there,

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I learnt to play several
instruments. Also,

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I have participated in several
musical groups. That's why

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for me, when music
and technology converge

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with my professional development

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it's an extra motivation.
I also firmly believe in the concept

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of co-creation which is
why it's such a pleasure

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to be coordinating
a project like TRACTION.

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We can't deny that
COVID-19 has made a huge impact.

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The supposed changes that
seemed almost impossible

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a few months ago
have proven possible.

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It has led
to huge leaps 

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towards digitization,
and very quickly.

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When we created the
TRACTION project and still knew

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nothing of this pandemic,
we had already set out

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to create new
audiovisual formats

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and use technology as a
key factor in the creative process.

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What is clear, is it is
more necessary than ever

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and that we need it
more urgently than ever.

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I believe that with or without a pandemic,

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the steps that are being
taken towards digitalization

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are here to stay

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as part of our future.

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This is not an easy
question to answer.

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With or without technology,
I fully believe in a society

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with social equality,
where there is no place for discrimination.

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But people are the ones who
need to take that path.

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Here,
technology can be a useful tool

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in speeding up
this process

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and offering a
range of possibilities.

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However, technology alone
won't guarantee the process.

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That’s why it’s very important
that organizations like Vicomtech

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show sensitivity to
a social commitment, focussing

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its research in the field where
there are projects like TRACTION,

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where the nine participating
organizations clearly share

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the objective,
and the European commission

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keep putting adequate
mechanisms in place

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so there can be more
projects like TRACTION.