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as a wonderful way to capture new audiences.

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Hello. I'm a woman of 47 years old. My skin is white
and my eyes are dark. I’m wearing brown-framed glasses, 

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a red t-shirt and danglly red earrings. 

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The aim of TRACTION is to bring the Opera
-a manifestation of European cultural heritage-  

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closer to people at risk of social exclusion,
The aim of TRACTION is to bring the Opera
-a manifestation of European cultural heritage-  

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closer to people at risk of social exclusion,

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via technology.  

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This means that we work to make a commitment 

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to equal opportunities for access to
culture a reality for everyone. 

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TRACTION is a vehicle for social transformation. 

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A transformation that takes place on and off stage. 

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How? Acting as a bridge during the
co-creative event between people, 

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Individuals, social entities
and professional sectors. 

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We contribute to making opera a
more open, dynamic and close genre, 

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 democratizing it, opening it
to its fellow citizens,

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rejecting the idea that opera is a reality linked
to the bourgeoisie, moving away from the idea 

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that people at risk of exclusion cannot be
active agents of cultural creation, 

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all from an ethical point of view,
and making an assessment 

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of its transformative impact 

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throughout the community process.
of its transformative impact 

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throughout the community process.

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Opera is a complete art, with music, singing, theatre, 

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poetry, dance, sculpture and visual arts...

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a fantastic alchemy that has been updated
over time thanks to the collaboration 

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of great professionals
from these creative sectors. 

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Technology is at the service of the creative
operatic act and is applied to the scene 

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While the operatic arguments are the mirror
of past times, the scenographic proposals 

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with applied technology take
us back to the 21st century. 

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Two recent examples are Rubinstein's Demon
represented at the Liceu. It had a huge 

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semi-sphere and a great scenographic perspective
that occupied the entire stage. 

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Or the last Turandot by Puccini, represented in a world premiere in October 2019 at the Liceu, 

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where robots led an
absolutely futuristic production.

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 But beyond what may happen in scenographic terms,

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technology is serves opera in terms
of providing for accessibility,

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social inclusion and democratization.

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Being part of the TRACTION team
means being aware of what technology 

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contributes on a stage and at an artistic level,
but especially in terms of of social transformation.