as a wonderful way to capture new audiences.
Hello. I'm a woman of 47 years old. My skin is white and my eyes are dark. I’m wearing brown-framed glasses,
a red t-shirt and danglly red earrings.
The aim of TRACTION is to bring the Opera -a manifestation of European cultural heritage-
closer to people at risk of social exclusion, The aim of TRACTION is to bring the Opera -a manifestation of European cultural heritage-
closer to people at risk of social exclusion,
via technology.
This means that we work to make a commitment
to equal opportunities for access to culture a reality for everyone.
TRACTION is a vehicle for social transformation.
A transformation that takes place on and off stage.
How? Acting as a bridge during the co-creative event between people,
Individuals, social entities and professional sectors.
We contribute to making opera a more open, dynamic and close genre,
democratizing it, opening it to its fellow citizens,
rejecting the idea that opera is a reality linked to the bourgeoisie, moving away from the idea
that people at risk of exclusion cannot be active agents of cultural creation,
all from an ethical point of view, and making an assessment
of its transformative impact
throughout the community process. of its transformative impact
throughout the community process.
Opera is a complete art, with music, singing, theatre,
poetry, dance, sculpture and visual arts...
a fantastic alchemy that has been updated over time thanks to the collaboration
of great professionals from these creative sectors.
Technology is at the service of the creative operatic act and is applied to the scene
While the operatic arguments are the mirror of past times, the scenographic proposals
with applied technology take us back to the 21st century.
Two recent examples are Rubinstein's Demon represented at the Liceu. It had a huge
semi-sphere and a great scenographic perspective that occupied the entire stage.
Or the last Turandot by Puccini, represented in a world premiere in October 2019 at the Liceu,
where robots led an absolutely futuristic production.
But beyond what may happen in scenographic terms,
technology is serves opera in terms of providing for accessibility,
social inclusion and democratization.
Being part of the TRACTION team means being aware of what technology
contributes on a stage and at an artistic level, but especially in terms of of social transformation.