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Hello my name is Pilar Orero,

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I work at
Universitat Autònoma de Barcelona in Spain,

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and I work in the project traction.

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I'm 61 years of age, I have gray hair,
I usually some wear brown glasses,

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right now I’ve got them on my head,
 and right now I’m in my terrace in Barcelona.

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So, on the one hand 
I take the role of ethical manager

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and I make sure we have an ethical certification

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and these ethic requests are fulfilled
every time we have an interaction with end users.

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And on the other hand what I do is
participate in the standardization agency,

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so basically, what I have to do is understand
and or ask my colleagues,

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 what are they doing
that may be important for standardization.

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Basically, what I do is a liaison between TRACTION
and the standardization agency,

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both at national in Spain,
and at international level in ISO,

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and also for ITU,
that is the UN agency for communication,

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that also does standardization
and we also participate there.

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Standardization is one of the issues
in traction and also for resilience

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when the project Traction is finished
because we are new ways

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to distribute a media content
and that means to understand and to test

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existing standards for example,
for video compression or for audio in 360.

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And also, on the other hand
as well on the human side,

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for example, with easy to read,
so all these learnings
we are learning new ways of creating subtitling,

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that we will have from the project,
they will be fed into standardization agencies.

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The standardization agencies
they have committees,

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So in each of these committees,
they have meetings,

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either monthly or sometimes weekly.

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and that’s how we will support
the development of a standard

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that is is good for everybody,
by understanding how does it work,

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how does it behave
in one application or 2 applications
that is is good for everybody,
by understanding how does it work,

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how does it behave
in one application or 2 applications

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and then all together
we will make a better standard.
how does it behave
in one application or 2 applications

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and then all together
we will make a better standard.

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So, whatever is brought into
the standardization agency

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will remain for many years to come.
So, whatever is brought into
the standardization agency

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will remain for many years to come.

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And that’s very important
because traction is paid by the taxpayers’ money,

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and in a way, we have to
return to the taxpayer some of the benefits,

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so that way it means Traction
will be contributing to standardization

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and the standardization will go a long way
after TRACTION finishes.
so that way it means Traction
will be contributing to standardization

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and the standardization will go a long way
after TRACTION finishes.