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Actitud y motivación hacia la publicidad interactiva en televisión :
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Actitud y motivación hacia la publicidad interactiva en televisión : influencia de la complejidad de la aplicación y del tipo de incentivo
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Aymerich Franch, Laura
(Universitat Autònoma de Barcelona)
;
Delgado, Matilde
(Universitat Autònoma de Barcelona) ;
Prado, Emili
(Universitat Autònoma de Barcelona)
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