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Strategic marketing and stakeholder orientation in the spanish public universities: an empirical analysis
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Strategic marketing and stakeholder orientation in the spanish public universities: an empirical analysis
-
Casablancas Segura, Carme
;
Llonch, Joan,
dir. ;
Alarcón del Amo, María del Carmen,
dir. ;
Universitat Autònoma de Barcelona.
Departament d'Empresa
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