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Influencia de la website sobre el patrocinio : segmentación PLS-POS - Alonso Dos Santos, Manuel (Universidad Católica de la Santísima Concepción. Departamento de Administración) ; Calabuig Moreno, Ferran (Universitat de València) ; Crespo Hervás, Josep (Universitat de València) ; Nuñez-Pomar, Juan Manuel (Universitat de València)
 
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