La calidad y la fidelidad del cliente : un análisis de segmentación en centros de fitness low-cost - García Fernández, Jerónimo (Universidad de Sevilla. Departamento de Educación Física y Deporte) ; Sánchez Oliver, Antonio Jesús (Universidad de Sevilla) ; Grimaldi Puyana, Moisés (Universidad de Sevilla) ; Fernández Gavira, Jesús (Universidad de Sevilla) ; Gálvez Ruíz, Pablo (Universidad Internacional de La Rioja)
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