Ritos de compra e imágenes de marca
Caro Almela, Antonio (Universidad Complutense de Madrid)

Date:	2006
Abstract:	Este artículo describe y analiza los cambios que afectan los rituales de compra y venta y la interacción dialéctica entre vendedores y compradores. El acento está puesto en las imágenes de marca y publicidad que atraen al comprador. Se investiga el contexto donde los cambios tienen lugar y la dimensión mágica festiva y ritual han caracterizado tradicionalmente las situaciones de compra y venta.
Abstract:	The main subject of this paper is to describe and to analyse the changes that affects to the buying and selling situation when, since a traditional situation based in the dialectic interaction between buyer and seller, we pass to another one defined by the exposition of the buyer at the images of the brand, built by advertising and impressed in the surface of the products. The paper also investigates the context where these changes have place, and over their consequences in the dimensions magic, festive, and ritual that have traditionally characterized the buying and selling situation.
Rights:	Tots els drets reservats.
Language:	Castellà
Document:	Article ; recerca ; Versió publicada
Published in:	DeSignis, Núm. 9 (Abril 2006) , p. 115-124, ISSN 2462-7259

6 p, 554.7 KB

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