User-centric research in media accessibility
Matamala, Anna (Universitat Autònoma de Barcelona. Transmedia Catalonia Research Group)

Data: 2021
Resum: Research on translation can be approached from a myriad of perspectives, depending on where the emphasis is put: product, process, participants or context-oriented investigations are the four broad categories identified by Saldanha and O'Brien (2013). TransMedia Catalonia research group has a long history of media accessibility projects where "participants" are at the center of the research, following the "Nothing about us without us" principle in accessibility. When developing new tools, a user-centric iterative methodology is generally followed: user requirements are gathered and implemented, and the resulting product is tested in terms of usability. This is the case of the ImAc project. When developing new strategies for certain access services (such as audio description or audio subtitling), alternative solutions are tested with end users through different experimental designs. This is the case of the NEA and RAD projects. When proposing new innovative approaches to media accessibility, users are involved in discussion groups and interviews to assess the feasibility of these new approaches. This is the case of the EASIT project. The aim of this presentation is to discuss how user-centric methodologies have been implemented and can be implemented in media accessibility projects, highlighting the pros and cons of different methodological tools. At the end of my presentation, I will open the lens to discuss new participatory-approaches to research inspired by the TRACTION project. I will also stress the need to share research through networks such as ALMA or LEAD-ME and through platforms such as MAP.
Ajuts: Agència de Gestió d'Ajuts Universitaris i de Recerca 2017/SGR-113
Ministerio de Economía y Competitividad FFI2015-64038-P
European Commission 761974
European Commission PGC2018-096566-B-I100
European Commission 2018-1-ES01-KA203-05275
Drets: Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial, la distribució, i la comunicació pública de l'obra, sempre que no sigui amb finalitats comercials, i sempre que es reconegui l'autoria de l'obra original. No es permet la creació d'obres derivades. Creative Commons
Llengua: Anglès
Col·lecció: EASIT (Easy Access for Social Inclusion Training)
Document: Contribució a congrés
Matèria: Traducció audiovisual ; Accessibilitat als mitjans ; Audiovisual translation ; Media accessibility
Publicat a: AVT, MA and projects Seminar Series. Turquia, : 2021

40 p, 2.2 MB

El registre apareix a les col·leccions:
Documents de recerca > Documents dels grups de recerca de la UAB > Centres i grups de recerca (producció científica) > Arts i humanitats > TransMedia Catalonia
Contribucions a jornades i congressos > Presentacions

 Registre creat el 2021-04-08, darrera modificació el 2022-06-01

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