Exploring social media as a tool for disentangling cultural ecosystem service values of whale-watching to inform environmental judgements and ethics : the case of Húsavík, Iceland
Gómez Mestres, Sílvia (Universitat Autònoma de Barcelona. Departament d'Antropologia Social i Cultural)
Patraca Dibildox, Beatriz (Universitat Autònoma de Barcelona. Departament d'Antropologia Social i Cultural)
Zoghbi, Jade Nicole (Universitat Autònoma de Barcelona. Departament de Geografia)
Ariza Solé, Eduard (Universitat Autònoma de Barcelona. Departament de Geografia)
Wilke, Maria (Agricultural University of Iceland)
Einarsson, Neils (Stefansson Arctic Institute)
Smáradóttir, Sveinbjörg (Stefansson Arctic Institute)
Huijbens, Edward (Wageningen University)
Chambers, Catherine (University Center of the Westfjords (Islàndia))

Publicació:	Taylor and Francis Ltd., 2024
Resum:	This explorative study contributes to developing methods using social media data and social network theory in tourism studies to unravel cultural ecosystem values. Focused on the case of an emblematic village for whale-watching activity, Húsavík, in Skjálfandi Bay, Iceland, this study explores the cultural ecosystem service values of individuals as expressed through social media (TripAdvisor and Instagram) related to the practice of whale-watching. The aim is to document the cultural ecosystem service values and environmental judgements which provide information that could be used in future marine planning efforts. For this, 650 TripAdvisor entries posted between 2019 and 2021 were analysed, together with 100 images posted on Instagram between 2021 and 2022. The Social Network Analysis enabled visualization of the interconnected hashtag networks underscoring human-nature interactions. Instead of environmental and conservation values, the results show that they relate to 'ocular consumption' and 'aesthetic consumption'. The lack of conservation values, cultural heritage values, or even spiritual values is likely a reflection of the Instagram and TripAdvisor platforms. We conclude that social media data should always be complementary to narrative and qualitative data.
Nota:	Published online: 30 Jan 2024
Drets:	Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial, la distribució, i la comunicació pública de l'obra, sempre que no sigui amb finalitats comercials, i sempre que es reconegui l'autoria de l'obra original. No es permet la creació d'obres derivades.
Llengua:	Anglès
Document:	Article ; recerca ; Versió acceptada per publicar
Matèria:	Cultural ecosystem services ; Nature-based tourism ; Social media data ; Sustainable management ; Whale-watching values
Publicat a:	Journal of Ecotourism, Vol. 23, Num. 3 (2024) , p. 480-494, ISSN 1747-7638

DOI: 10.1080/14724049.2024.2308367

Post-print 19 p, 1.3 MB

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