Living Local : the impact of quality-of-life and ethnocentrism on consumer responsibility for sustainable consumption and local brands
López Belbeze, Ma. Pilar (Universitat Autònoma de Barcelona. Departament d'Empresa)
Rialp Criado, Josep (Universitat Autònoma de Barcelona. Departament d'Empresa)
Vaziri, Maryam (Universitat Ramon Llull)

Publicació:	John Wiley and Sons Ltd ; 2025
Descripció:	19 pàg.
Resum:	This study, grounded in consumer culture theory, examines how quality-of-life, consumer responsibility for sustainable consumption, and ethnocentrism influence local brand preference. Moving beyond national wealth metrics, it explores regional disparities in quality-of-life using a representative sample of 2589 Spanish consumers and official quality-of-life indicators. A hierarchical cluster analysis grouped regions by quality-of-life, and structural equation modeling tested the proposed relationships. Results reveal that the effect of consumer responsibility for sustainable consumption on local brand preference varies by regional quality-of-life-factors like safety strengthen local brand preference, while access to broader resources may reduce reliance on local options. Ethnocentrism amplifies local brand preference, particularly in lower-quality-of-life regions where supporting local brands reinforces community identity. These findings underscore the need for localized marketing and policy strategies that not only address consumer preferences at a national level but also consider regional variations in quality-of-life and cultural identity, thereby enabling more effective, context-sensitive interventions.
Ajuts:	Agencia Estatal de Investigación PID2021-124089NB-I00
Drets:	Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial, la distribució, i la comunicació pública de l'obra, sempre que no sigui amb finalitats comercials, i sempre que es reconegui l'autoria de l'obra original. No es permet la creació d'obres derivades.
Llengua:	Anglès
Document:	Article ; recerca ; Versió publicada
Matèria:	Consumer culture theory ; Consumer responsibility for sustainable consumption ; Ethnocentrism ; Local brand preferences ; Quality-of-life ; Regional disparities
Publicat a:	Sustainable Development, ISSN 1099-1719

DOI: 10.1002/sd.70143

19 p, 627.0 KB

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