Analyzing Foreign Media Coverage of China During the 2022 Beijing Winter Olympics Opening and Closing Ceremonies : A Corpus-Assisted Critical Discourse Analysis
Hong, Anxian (Universitat Autònoma de Barcelona. Departament de Traducció i d'Interpretació i d'Estudis de l'Àsia Oriental)
Hu, Dongping (Hunan Agricultural University)

Data:	2025
Resum:	The Olympic Games play a crucial role in shaping and promoting the host country's national image and global perceptions. Nevertheless, limited scholarly attention has been devoted to examining how international media coverage of such events influences the perception of the host country abroad, particularly regarding major sporting events held in China. This study seeks to fill this gap by analyzing 50 China-related pieces of news from leading international publications covering the Opening and Closing Ceremonies of the 2022 Winter Olympics. Drawing from these selected news articles based on circulation metrics, this study employs a dual-level analytical framework from the perspectives of macro and micro discourses. The research integrates a corpus-assisted methodology with critical discourse analysis to systematically explore features of media headlines. We incorporate both keyword analysis and keyword-in-context approaches (KWIC) to reveal underlying patterns and meanings. Analysis of international media coverage during the Opening and Closing Ceremonies of the 2022 Beijing Winter Olympics revealed distinct narrative patterns concerning Chinese diplomatic relations and leadership. The findings indicate that foreign media outlets devoted limited attention to the Olympic events themselves. Instead, they emphasized broader sociopolitical issues, particularly in portraying China as a country that overworks regional ethnic minorities and has human rights problems. In addition, General Secretary Xi's presidential image emerged as intrinsically linked to China's national image in international discourse. These insights offer valuable perspectives on China's diplomatic positioning and suggest implications for future approaches to national image construction through major sporting events.
Nota:	Altres ajuts: This research was funded by Humanities and Social Science Project of the Ministry of Education, PRC Fund, grant number: 19YJA740019 and China Scholarship Council (CSC)
Drets:	Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial, la distribució, la comunicació pública de l'obra i la creació d'obres derivades, fins i tot amb finalitats comercials, sempre i quan es reconegui l'autoria de l'obra original.
Llengua:	Anglès
Document:	Article ; recerca ; Versió publicada
Matèria:	Beijing Winter Olympics ; National image ; Critical discourse analysis ; Foreign media ; Corpus study
Publicat a:	Journalism and media, Vol. 6, Núm. 3 (September 2025) , p. 1-25, ISSN 2673-5172

DOI: 10.3390/journalmedia6030145

25 p, 330.8 KB

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