Exploring social mechanisms of intergenerational concern in consumer choices : the role of rational and emotional motivations
López Sintas, Jordi (Universitat Autònoma de Barcelona. Departament d'Empresa)
Lamberti, Giuseppe (Universitat Autònoma de Barcelona. Departament d'Empresa)
Abedini, Negin (Universitat Autònoma de Barcelona. Departament d'Empresa)

Data:	2025
Resum:	Purpose - This study aims to explore the motivations behind consumer purchasing decisions that account for the well-being of future generations, with a particular focus on how rational and emotional drivers influence intergenerational concern. Design/methodology/approach - Grounded in responsible environmental behaviour theory, we conducted a survey of a representative sample of Spanish consumers. The analysis focused on identifying the roles of rational and emotional motivations in shaping purchasing decisions related to intergenerational well-being. Confirmatory factor analysis, linear regression and latent class regression were used in the analysis. Findings - The results reveal that while both rational and emotional drivers influence intergenerational concern, their effects are not uniform across the population. Instead, two distinct social mechanisms were identified, each linked to specific social contexts - one primarily driven by rational considerations, the other by emotional motivations. Originality/value - This study provides novel insights into the systematic heterogeneity underlying intergenerational concern in consumer behaviour. It highlights the need for further cross-cultural and longitudinal research to understand the varying influence of rational and emotional drivers on sustainable consumption choices.
Ajuts:	Agencia Estatal de Investigación PID2021-124089NB-I00
Drets:	Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial, la distribució, i la comunicació pública de l'obra, sempre que no sigui amb finalitats comercials, i sempre que es reconegui l'autoria de l'obra original. No es permet la creació d'obres derivades.
Llengua:	Anglès
Document:	Article ; recerca ; Versió acceptada per publicar
Matèria:	Intergenerational wellbeing ; Environmental sustainability ; Heterogeneity ; Sustainable consumption ; Social mechanisms ; Responsible environmental behaviour theory ; SDG 12 - Responsible Consumption and Production
Publicat a:	British Food Journal, Vol. 1 Núm. 20 (2025) , ISSN 0007-070X

DOI: 10.1108/BFJ-07-2025-0895

Postprint 48 p, 585.7 KB

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