Analysis of the Multimedia, Crossmedia and Transmedia Elements in Spanish Journalistic Media Projects During the Period 2020-2022
Serrano Tellería, Ana (Universidad de Castilla-La Mancha)
Gifreu, Arnau (Universitat Autònoma de Barcelona. Departament de Comunicació Audiovisual i Publicitat)

Fecha:	2025
Resumen:	This paper presents a qualitative exploratory study based on the analysis of a representative sample of 35 projects carried out during the period 2020-2022 by six Spanish newspapers: elDiario. es, ABC, IDEAL, El Correo, ElConfidencial. com and El País. This study aims to detect and analyze the main elements of multimedia, crossmedia and transmedia content in the selected projects using an original analysis sheet designed for this research. In relation to the categories proposed in the categorization model, in this work we will focus on analyzing two in particular: authorship and information architecture. The projects were selected based on criteria of appropriateness, quality and innovation, as well as the results of semi-structured interviews with the heads and innovation managers (laboratories) of the media included in the framework of the projects 'NEWSNET: News, Networks, and Users in the Hybrid Media System: Transformation of the Media Industry and the News in the Post-Industrial Era' and 'IAMEDIA: Impact of Artificial Intelligence and Algorithms on Online Media, Journalist and Audiences'. The aim of the qualitative analysis is to propose a list of aspects, characteristics, and fundamentals in the ideation, elaboration, and distribution of these types of products. We conclude that the results of applying the designed analysis sheet help us to understand these processes and also to propose alternatives and improvements in its design and implementation.
Derechos:	Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial, la distribució, la comunicació pública de l'obra i la creació d'obres derivades, fins i tot amb finalitats comercials, sempre i quan es reconegui l'autoria de l'obra original.
Lengua:	Anglès
Documento:	Article ; Versió publicada
Materia:	Journalism ; Multimedia production ; Crossmedia storytelling ; Transmedia storytelling ; Analysis sheet
Publicado en:	Journalism and media, Vol. 6, Num. 4 (5 October 2025) , art. 169, ISSN 2673-5172

DOI: 10.3390/journalmedia6040169

24 p, 7.3 MB

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