The rising purchasing power and standard of living have promoted the rapid growth of the global luxury travel market over the past few years. Sustainability is also an important element which has become a relevant issue for the luxury tourists. Therefore, customer insights of luxury tourists are drawing increasing attention from hospitality and tourism academics and practitioners. During this module, the student will become acquainted with the definitions, benefits, and various types of customer insight in the context of sustainable high-end tourism. He or she will learn the fundamentals of various customer insight tools and methods related to customer insight, consumer behaviour, and trends from a sustainable high-end tourism perspective.
Contents:
Conté: M301 Module presentation and Learning objectives / M302 Introduction / M303 Defining Customer Knowledge and Customer Insight / M304 Tools for Understanding Customer Insghts in a Global Context / M305 Tools for Understanding Customer Insights in the European Context / M306 Customer Insight Tools for Luxury Tourism Businesses' Micro Environment / M307 Customer Insights and Value within Sustainable High-end Tourism / M308 Additional readings / M309 Reflections of module
Rights:
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