| Resum: |
This TFG explores the representation of Spanish–English bilingualism and Latina identity in the American sitcom Modern Family, focusing on the character of Gloria Pritchett. Grounded in the theoretical frameworks of language ideologies and raciolinguistics, the study explores how language shapes the construction of Gloria’s Latina identity and how bilingualism is represented in the series. Data from the first three seasons of the series were analyzed following a qualitative, content-based, inductive approach. The findings show that Gloria’s speech features, such as her accent or lexical gaps, are frequently used as sources of humor in jokes that recur throughout the series and construct her character as linguistically deficient. The analysis also demonstrates that Spanish is often represented as both exoticized and stigmatized, generating a duality. Finally, the study shows that Gloria’s identity is shaped through the intersection of stereotypes about her intersecting identities: gender, ethnicity, class, immigrant status, and language identity, such as the “exotic” Latina stereotype. Overall, the study contributes to discussions on the role of media representations in normalizing raciolinguistic ideologies about Latinx bilingual speakers. |