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9 p, 263.9 KB

Los valores en el deporte: una experiencia educativa a través del Barça-Madrid / Ginesta Portet, Xavier 1983- (Universitat Autònoma de Barcelona. Departament de Periodisme i de Ciències de la Comunicació)
El deporte ejerce mucha influencia en nuestra sociedad; y, sobre todo, entre los más jóvenes, quienes consumen deporte no sólo en las escuelas, sino también a través de los medios de comunicación. [...]
Sport is very influential in our societies; above all, on youngsters. Young consumers are exposed to sport, not only at school, but also through the mass media. Sometimes, the values that teachers and coaches instil in their young pupils, sportsmen and sportswomen, are not the same values which they receive when they watch sport-entertainment events, through mass media or live. [...]
2007
Comunicar, Vol. 15, Núm. 28 (març 2007) , p. 148-156

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