Published articles

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19 p, 6.7 MB La recepció : un límit a la creació / Lázaro Pernias, Patrícia (Universitat Autònoma de Barcelona) ; Tena Parera, Daniel (Universitat Autònoma de Barcelona) ; Blanco, Josep Ma. (Josep Maria) (Universitat Autònoma de Barcelona) ; Voces Merayo, Ramón (Universitat Autònoma de Barcelona)
Considering the question where are the limits to creation, either advertising or in the fiction, a possible answer is in the reception. The way in which the constituent aspects of an audiovisual message are decoded and interpretated by the recipient, that is, how people react in front of certain hearing or visual stimulus, becomes one ofthe límits to the effectiveness of the product. [...]
Trípodos, Vol. 2 Núm. Extra (2007) , p. 267-277  

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