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25 p, 420.4 KB Transición y adaptación de la industria radiofónica colombiana privada al entorno digital desde la perspectiva de los operadores / Barrios Rubio, Andrés (Universidad de Bogotá Jorge Tadeo Lozano) ; Gutiérrez, Maria (Universitat Autònoma de Barcelona. Departament de Comunicació Audiovisual i Publicitat)
La industria radiofónica privada colombiana está sumida en un proceso de transformación y transición que ha puesto en cuestión el modelo de negocio basado exclusivamente en la inversión publicitaria. [...]
The Colombian private wireless industry is plunged in a process of transformation and transition that there has put in question the model of business based exclusively on the advertizing investment. Although this one fulfills its targets in the ambience of the conventional antenna, in the on-line environment there are different the parameters of that they take control. [...]
2016 - 10.7195/ri14.v14i2.959
Icono 14 : revista de comunicación y nuevas tecnologías, Vol. 14, Núm. 2 (2016) , p. 71-94  
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