Published articles

Published articles 2 records found  Search took 0.00 seconds. 
1.
18 p, 252.2 KB Estructura de la comunicación empresarial / Enrique, Ana Ma. (Ana María) (Universitat Autònoma de Barcelona. Departament de Publicitat, Relacions Públiques i Comunicació Audiovisual) ; Morales Serrano, Francisca (Universitat Autònoma de Barcelona. Departament de Publicitat, Relacions Públiques i Comunicació Audiovisual)
Este artículo pretende aportar conocimiento sobre la estructura de la comunicación empresarial, tomando como referencia los modelos provenientes de fuentes secundarias y una investigación empírica de carácter cualitativo. [...]
This article tries to throw light on the communication management structure taking as a reference the models from secondary sources and an empirical research of qualitative character. From a sample of 22 companies (11 of consumption and 11 of services) it is studied the denomination provided to the person in charge of communication and to the department that represents, who is the person of the company she or he reports with, how they define the communication model that they implement and what types of communication are coordinated and managed by the figure in charge of the communication in the company.

2008
Pensar la publicidad : revista internacional de investigaciones publicitarias, Vol. 2, Núm. 2 (2008) , p. 63-80  
2.
2 p, 88.0 KB A propósito del profesor Ricarte y 'La pregunta como símbolo de la inteligencia creativa en publicidad' / Balsebre, Armand Universitat Autònoma de Barcelona
2008
Pensar la publicidad, Vol. 2, Num. 2 (2008) , p. 189-190  

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