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26 p, 231.8 KB The hidden radio audience in Spain : study on children's relationship with the radio / Balsebre, Armand (Universitat Autònoma de Barcelona. Departament de Comunicació Audiovisual i Publicitat) ; Perona Páez, Juan José (Universitat Autònoma de Barcelona. Departament de Publicitat, Relacions Públiques i Comunicació Audiovisual) ; Fajula, Anna (Universitat Autònoma de Barcelona. Departament de Comunicació Audiovisual i Publicitat) ; Barbeito Veloso, Ma. Luz (María Luz) (Universitat Autònoma de Barcelona. Departament de Comunicació Audiovisual i Publicitat)
The arbitration imposed in the audience measurement systems used in Spain excludes a major swath of the population as soon as it segments the potential radio audience starting at the age of 14. Thus, the child-listener is ignored by both programming and advertising strategies. [...]
2011 - 10.1080/19376529.2011.615778
Journal of radio & audio media, Vol. 18, Num. 2 (2011) , p. 212-230  
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