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20 p, 818.5 KB Journey to the East : Cultural adaptation of video games for the Chinese market / Luo, Dong (Universitat Autònoma de Barcelona) ; Mangiron i Hevia, Carme (Universitat Autònoma de Barcelona)
With the era of globalisation, China has become one of the most important video game markets in the world. To enter the Chinese market, culture adjustments are often made to video games in order to meet the needs and expectations of Chinese gamers. [...]
2018
JoSTrans: Journal of Specialised Translation, Vol. 29 (2018) , p. 149-168  

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