Home > Search Results: Alonso Fernández, Carmen María
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14 p, 120.7 KB La construcción de la imagen turística de un territorio a través de la publicidad / Alonso Fernández, Carmen María (Universidad Pontificia de Salamanca)
El artículo parte de una investigación realizada en la Universidad Pontificia de Salamanca relativa a la construcción de la imagen de Castilla y León como destino turístico a través de sus campañas publicitarias. [...]
The starting point of this article is an investigation in the Universidad Pontificia de Salamanca about the construction of the tourist image of Castilla y León through its advertising. We present the theoretic justification and the description of the model for the analysis developed in that investigation; as both were useful to obtain the strategic vision of this key point: the management of the tourist image of a territory.
2007 - 10.5565/rev/qp.278
Questiones publicitarias, Núm. 12 (2007) , p. 91-104 (Artículos de investigación)  
Detailed record - Creative Commons

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