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18 p, 343.4 KB Deportes electrónicos : una aproximación a las posibilidades comunicativas de un mercado emergente / Antón Roncero, Marcos (Universidad Complutense de Madrid) ; García García, Francisco (Universidad Complutense de Madrid)
Los deportes electrónicos o eSports son el resultado de la profesionalización del mundo competitivo de los videojuegos, un fenómeno reciente que se ha desarrollado con fuerza en los últimos años. [...]
Electronic Sports or eSports are the result of the professionalization of the competitive world of video games, a relatively recent phenomenon that has been developed strongly in recent years. This market has made the Internet its cornerstone, making exploration and consolidation of new communication techniques through transmedia procedures, television via streaming and video on demand. [...]
2014 - 10.5565/rev/qp.28
Questiones publicitarias, Núm. 19 (2014) , p. 98-115 (Artículos de investigación)  
Detailed record - Creative Commons

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