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11 p, 714.0 KB Colores y luces de TF1 : las tensiones del estilo cromático / Fontanille, Jacques (Universidad de Limoges)
El interés de los semióiogos por el estudio de la identidad visual de las instituciones, de las marcas y de las empresas pone de relieve el peso de la dimensión plástica en el análisis de dicha identidad. [...]
The semioticians are interested now in the visual identity of institutions and brands. That identity is constructing by different dimensions such as the plastic and figurative one. This article explores the figures of the expression level in the constitution of a "visible word" the contents and values in some products of French television. [...]

2005
DeSignis, Núm. 7-8 (Abril-Octubre 2005) , p. 203-222  

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