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Articles, 2 records found
Articles 2 records found  
4 p, 372.8 KB Análisis del mensaje publicitario / Gordillo Rodríguez, Mª Teresa (Universidad de Sevilla)
Obra ressenyada: Antonio PINEDA, Análisis del Mensaje Publicitario. Sevilla : Advook, 2018.
Aplicada a la publicidad, la semiótica genera interés y respeto a partes iguales, situación que el presente volumen pretende solventar acercando dicha ciencia tanto a estudiantes, investigadores y profesores como a profesionales. [...]
Applied to advertising, Semiotics generates interest and respect in equal parts, a situation that this volume aims to solve by bringing this science closer to students, researchers and professors, as well as professionals. [...]

2019 - 10.5565/rev/qp.333
Questiones publicitarias, Vol. 2 Núm. 24 (2019) , p. 95-98 (Reseñas)  
5 p, 230.6 KB Brand Management. Research, theory and practice. Tilde Helding, Charlotte F. Knudtzen, Mogens Bjerre Routedge, New York, 2009. 267 páginas / Gordillo Rodríguez, Mª Teresa
Obra ressenyada: Tilde HELDING, Charlotte F. KNUDTZEN, Mogens BJERRE. Brand Management. Research, theory and practice. New York: Routedge, 2009.
2009 - 10.5565/rev/qp.107
Questiones publicitarias, Núm. 14 (2009) , p. 174-178 (Reseñas)  

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