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10 p, 273.8 KB La imagen de Peña Nieto en Facebook / Guzmán Lázaro, Sandy (Universidad Autónoma Metropolitana)
El objetivo de este artículo es analizar la imagen que durante el proceso para la elección de presidente de la república mexicana (2012) proyectó el político Enrique Peña Nieto en la red social Facebook. [...]
The purpose of this article is to analyze the image that during the Mexican presidential electoral process (2012) was projected by the politician Enrique Peña Nieto in the social network Facebook. We take the theoretical concept of ethos, which comes from the Aristotelian rhetoric, nevertheless, we chose the notion from the perspective of the french linguist Dominique Maingeneau, who recovers part of the notion of the Hellenic tradition to analyze audio-visual media, of equal way, we consider important to be support on some of the expositions about the imagen proposed be Eliseo Verón.

2015
DeSignis, Núm. 23 (Julio-Diciembre 2015) , p. 201-210  

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