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38 p, 158.4 KB Quantitative analysis of image factors in a cultural heritage tourist destination / Bové-Sans, Miquel-Àngel (Universitat Rovira i Virgili. Departament d'Economia) ; Laguado Ramírez, Raquel Irene (Universitat Rovira i Virgili. Departament d'Economia) ; Xarxa de Referència en Economia Aplicada (XREAP)
The tourism consumer's purchase decision process is, to a great extent, conditioned by the image the tourist has of the different destinations that make up his or her choice set. In a highly competitive international tourist market, those responsible for destinations' promotion and development policies seek differentiation strategies so that they may position the destinations in the most suitable market segments for their product in order to improve their attractiveness to visitors and increase or consolidate the economic benefits that tourism activity generates in their territory. [...]
Xarxa de Referència en Economia Aplicada (XREAP) 2012 (XREAP ; 2012-06)  

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