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18 p, 1.4 MB Los efectos estéticos de la publicidad / León Sáez de Ybarra, José Luis (Universidad del País Vasco)
Un importante ámbito macro de efectos publicitarios tiene que ver con los efectos estéticos del conjunto de la publicidad, o en palabras de Bourdieu, con los efectos sobre el gusto de la sociedad, en la medida en que la publicidad es un importante intermediario cultural que opera con representaciones simbólico-artísticas. [...]
An important macro area of advertising effects has to do with the aesthetic effects of advertising as a whole, or in the words of Bourdieu, with the effects on the taste of society, to the extent that advertising is an important cultural intermediary that operates with symbolic-artistic representations. [...]

1995 - 10.5565/rev/qp.218
Questiones publicitarias, Núm. 4 (1995) , p. 9-26 (Ensayos)  

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