Home > Search Results: Nunes Carneiro, J A.
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14 p, 1.3 MB Fontes de informaçáo e influência na compra de livros de ficçáo : a importância da comunicacçáo no ponto de venda / Nunes Carneiro, J. A. (Instituto Portugues de Administração de Marketing)
Los factores que influyen en el proceso de compra de libros de fic­ción son variados. Mediante un estudio cuantitativo se pretende comprender la influencia que pueda tener la comunicación en el punto de venta. [...]
The buying process of jiction books is influenced by various foctors. This study tries to understand the various foctors of influence trough quanti­ tative analysis. The study analyses sixteen foctors of influence and the results show that the ones related with the point of sale have very small influence. [...]
2006 - 10.5565/rev/qp.136
Questiones publicitarias, Núm. 11 (2006) , p. 81-94 (Artículos de investigación)  
Detailed record - Creative Commons

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