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Research literature, 1 records found
Research literature 1 records found  
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343 p, 10.9 MB El ecosistema olímpico en Facebook durante los Juegos Olímpicos de Río 2016: actores, contenidos y participación de los usuarios / Pardo Gila, Jose Manuel, autor. ; Fernández Peña, Emilio, supervisor acadèmic. ; Universitat Autònoma de Barcelona. Departament de Comunicació Audiovisual i Publicitat
Esta tesis doctoral analiza la actividad generada por los principales actores olímpicos y la participación de los usuarios en Facebook durante los Juegos Olímpicos de Río 2016 a partir de técnicas y procesos computacionales basados en big data. [...]
This dissertation analyses the activity generated by the main Olympic actors and users' participation on Facebook during Rio 2016, through techniques and computational procedures based on big data. From the content analysis of 38,037 publications disseminated by sports organizations such as the International Olympic Committee, National Olympic Committees and International Federations, among others, this work reveals the particularities of Facebook as the engagement in relation to format, nature and typology of contents. [...]

[Barcelona] : Universitat Autònoma de Barcelona, 2017.  

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