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22 p, 535.3 KB Contenidos transmedia de las teleseries españolas : clasificación, análisis y panorama en 2013 / Rodríguez Ferrándiz, Raúl (Universidad de Alicante) ; Ortiz Gordo, Felix (Universidad de Alicante) ; Sáez Núñez, Virginia (Universidad de Alicante)
En este artículo analizamos los contenidos transmedia que tienen como "nave nodriza" las series programadas por las cadenas de televisión tanto nacionales (La 1, Antena 3, Telecinco) como autonómicas (TV3, ETB, TVG, Canal Sur) con producción propia y de estreno en 2013. [...]
This article analyses the transmedia contents created around 33 Spanish television series broadcast in 2013 by national and regional TV networks. The article reviews the TV series' official websites, in which the transmedia contents are made available, and organises the wide variety of transmedia formats created around the sample of TV series, based on the different touchpoint categories, which refer to any content or strategy that allow viewers to engage with a television brand through other media and platforms. [...]

Comunicación y sociedad, Vol. 27 Núm. 4 (2014) , p. 73-94
2 documents

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