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Research literature, 1 records found
Research literature 1 records found  
348 p, 8.1 MB Social networking and the Olympic Movement : social media analysis, opportunities and trends / Fernández Peña, Emilio, director ; Arauz, Mari ; Sha, Angelica ; García, Sandro ; Centre d'Estudis Olímpics
Report of the research project on social media and the Olympics, funded by the International Olympic Committee, and developed at CEO-UAB in 2010. Among the objectives of the research there were the study of the challenges that social networks sites on the Internet offers to traditional communication models of sports organizations, with special attention to the presence of the Olympic Movement in these networks, and potential use to promote the Olympic values. [...]
Barcelona Centre d'Estudis Olímpics, Universitat Autònoma de Barcelona 2011  

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