Stoian, Maria-Cristina - Search Results - UAB Digital Repository of Documents

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Research literature, 2 records found

Research literature	2 records found

196 p, 863.1 KB

Internationalisation and international marketing: export behaviour, international marketing strategy and export performance in spanish small and medium-sized enterprises / Stoian, Maria-Cristina (Universitat Autònoma de Barcelona. Departament d'Economia de l'Empresa) ; Rialp Criado, Àlex, dir. (Universitat Autònoma de Barcelona. Departament d'Economia de l'Empresa) ; Universitat Autònoma de Barcelona. Departament d'Economia de l'Empresa
La presente investigación tiene por objetivo hacer una aportación a la literatura en los campos de negocios y marketing internacionales con el fin de arrojar luz sobre el comportamiento y rendimiento exportador de las pequeñas y medianas empresas (PYME), enfocándose en el contexto geográfico Español, uno de los países Europeos caracterizados tanto por su alta densidad de PYMEs como por su alto número de empleados posicionados en estas empresas. [...]
The present dissertation aims to contribute to the international business and marketing literature by shedding light on the export behaviour and performance of small and medium enterprises (SMEs), in the Spanish geographical context, which represents one of the European settings characterised by high SMEs density and workforce employed by these enterprises. [...]
Bellaterra : Universitat Autònoma de Barcelona, 2010

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81 p, 424.2 KB

Human capital in export-based internationalisation. "Managerial determinants and their influence upon the export behaviour of the firm : four case-studies of catalan exporting SMEs" / Stoian, Maria-Cristina ; Rialp Criado, Àlex, dir. ; Universitat Autònoma de Barcelona. Departament d'Empresa ; Universitat Autònoma de Barcelona. Facultat d'Economia i Empresa
Export activities are a major source of economic growth and are considered important both at the national level and for individual businesses. Moreover, in the case of SMEs, they gain.
2007

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