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Contributions to meetings and congresses, 1 records found
Contributions to meetings and congresses 1 records found  
1.
4 p, 175.4 KB Strategic decision support for marketing communication : an agentbased simulation of consumer attitudes to smart home appliances / Dam, Koen H. van (Imperial College London) ; Sanden, Maarten C. A. van der (Delft University of Technology) ; Stragier, Jeroen (Ghent University)
Marketing and communication professionals are responsible for building long term relationships with customers and managing the information exchange. The roll-out of smart energy meters to households presents a particular challenge as network and energy companies would benefit from the smart grid while the advantages for households are less visible. [...]
2014
Social Simulation Conference. Bellaterra, Cerdanyola del Valles, 1a : 2014  

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