Results overview: Found 1 records in 0.02 seconds.
Articles, 1 records found
Articles 1 records found  
1.
40 p, 644.0 KB Creativity identity in Colombia : the advertising creatives' perspective / Roca, David (Universitat Autònoma de Barcelona) ; Wilson, Bradley (Universidad de los Andes) ; Barrios Rubio, Andrés (Universidad de los Andes) ; Muñoz Sánchez, Omar (Universidad Pontificia Bolivariana)
This exploratory paper analyzes the way in which context influences advertising creativity practices. To establish the role of context this paper utilized both Social Identity theory and Systems Model of Creativity. [...]
2017 - 10.1080/02650487.2017.1374318
International Journal of Advertising, Vol. 36 Núm. 6 (2017) , p. 831-851  

See also: similar author names
Interested in being notified about new results for this query?
Set up a personal email alert or subscribe to the RSS feed.