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22 p, 184.9 KB Games without frontiers : the cultural dimension of game localization / Mangiron i Hevia, Carme (Universitat Autònoma de Barcelona. Departament de Traducció i d'Interpretació)
From its humble origins in the 1970s, the software entertainment industry has grown into a worldwide phenomenon and a multibillion-dollar industry. Its success is, to a great extent, attributable to localisation practices, which help game companies maximize their return on investment by reaching the widest possible audience. [...]
La industria del software de entretenimiento se ha convertido en un fenómeno global. Su éxito se debe en buena parte a los procesos de localización, que ayudan a las empresas a maximizar su inversión al permitirles llegar a un público lo más amplio posible. [...]
2016
Hermeneus, Núm. 18 (2016) , p. 187-208  
Detailed record - Creative Commons

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