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Articles, 2 records found
Articles 2 records found  
14 p, 419.0 KB La creatividad publicitaria y su influencia social en la vigorexia masculina / Fanjul Peyró, Carlos (Universitat Jaume I) ; González Oñate, Cristina (Universitat Jaume I)
Las características físicas de los modelos masculinos publicitarios es un aspecto no verbal del mensaje que suele ser utilizado en los procesos creativos de determinados anuncios, para atraer y dotar al producto/marca anunciado de atributos que objetivamente no posee. [...]
The physical characteristics of advertising models is a nonverbal aspect of the message that be used in the creative processes of determined ads, to attract and give to the product/brand announced attributes that objectively does not possess. [...]

2009 - 10.5565/rev/qp.95
Questiones publicitarias, Núm. 14 (2009) , p. 20-33 (Artículos de investigación)  
32 p, 305.9 KB Coping with nonverbal communication in public service interpreting with Chinese immigrants / Vargas-Urpi, Mireia (Universitat Autònoma de Barcelona)
Nonverbal communication (NVC) plays a key role in face-to-face interactions. This article explores how nonverbal communication affects interpreter-mediated interactions between Chinese immigrants living in Catalonia and local public service providers. [...]
2013 - 10.1080/17475759.2013.838985
Journal of Intercultural Communication Research, Vol. 42 Núm. 4 (2013) , p. 340-360  

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