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Results overview:
Found
6
records in 0.03 seconds.
Articles
,
5
records found
Contributions to meetings and congresses
,
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records found
Articles
5
records found
1.
14 p, 275.5 KB
¿Traducción o adaptación? Fórmulas para la creación de cuñas y spots en una campaña publicitaria
/
Bernadas Suñé, Dolors
(Universitat Autònoma de Barcelona) ;
Arcos Foix, Núria
(Universitat Autònoma de Barcelona)
Los planteamientos teóricos de los manuales de radio y de televisión abordan y elogian la especificidad y la riqueza de los lenguajes de uno y otro medio, así como sus posibilidades para la creación de mensajes persuasivos. [...]
Even though radio and television handbooks praise the specific nature and value of both their languages, as well as their means for the construction of persuasive messages, in practice, the creative transfer between them is felt qualitatively and quantitatively unbalanced. [...]
2011 -
10.15178/va.2011.117E.429-442
Vivat academia
,
Núm. 117 Extra (2011)
, p. 429-442
Detailed record
-
2.
22 p, 1.0 MB
Representation of sociocultural diversity in audiovisual advertising : materials for inclusive treatment
/
Lorite, Nicolàs
(Universitat Autònoma de Barcelona) ;
Lacerda, Juciano de Sousa
;
Grau Rebollo, Jorge
(Universitat Autònoma de Barcelona)
Introduction: Our objective is to analyze the treatment that audiovisual advertising makes of sociocultural diversity, focusing particularly on phenotypic traits. We also propose some lines of action oriented towards good dynamizing practices in inclusive intercultural milieus, avoiding the reproduction of racist or xenophobic assumptions. [...]
Introducción: Nuestro objetivo es analizar el tratamiento que le otorga la publicidad audiovisual a la diversidad sociocultural, centrándonos particularmente en los rasgos fenotípicos. Proponemos también algunas líneas de actuación orientadas hacia las buenas prácticas dinamizadoras de la interculturalidad inclusiva, previniendo la reproducción de supuestos racistas o xenófobos. [...]
2018 -
10.4185/RLCS-2018-1263
Revista latina de comunicación social
,
Vol. 73 (2018)
, p. 425-446
2 documents
Detailed record
-
3.
16 p, 1.6 MB
Estrategias publicitaria y promocional de las series televisivas : Breaking Bad en los medios de comunicación
/
Jiménez Marín, Gloria
(Universidad de Sevilla) ;
Elías Zambrano, Rodrigo
(Universidad de Sevilla)
Cual producto susceptible de ser vendido, comprado o consumido, las series televisivas emplean diversas estrategias y tácticas publicitarias para conseguir cuotas de audiencia, espectadores. Desde la promoción en medios convencionales a acciones below the line, la serie de la norteamericana AMC Breaking Bad, ha empleado numerosas tácticas comunicativas para convertirse en una de las series más vistas en la historia reciente de la televisión.
Such a product capable of being sold, purchased or consumed, the television series employ various advertising strategies and tactics to get audience share. From conventional media promotion to below the line actions, the American AMC series "Breaking Bad" has employed numerous communication tactics to become one of the most popular series in recent television history.
2014 -
10.5565/rev/qp.27
Questiones publicitarias
,
Núm. 19 (2014)
, p. 82-97 (Artículos de investigación)
Detailed record
-
4.
9 p, 590.6 KB
La tecnología del «EyeTracker» en adultos mayores : cómo se atienden y procesan los contenidos integrados de televisión
/
Añaños, Elena
(Universitat Autònoma de Barcelona. Departament de Publicitat, Relacions Públiques i Comunicació Audiovisual)
Las personas mayores son grandes consumidores de los medios, especialmente la televisión (TV), donde el spot convencional se combina con formatos publicitarios introducidos en el programa que no rompen su continuidad: la publicidad no convencional (PNC). [...]
Elderly people are major consumers of the media, especially of television, which combines conventional commercials with advertising formats included in the programme that do not break its continuity, unconventional advertising (UA). [...]
2015 -
10.3916/C45-2015-08
Comunicar
,
Vol. 23 Núm. 45 (julio 2015)
, p. 75-83
2 documents
Detailed record
-
5.
11 p, 397.7 KB
Televisión, cine y publicidad, fuentes de conocimiento del pasado y del presente
/
Molina Rodríguez-Navas, Pedro
(Universitat Autònoma de Barcelona. Departament de Periodisme i de Ciències de la Comunicació) ;
Simelio i Solà, Núria
(Universitat Autònoma de Barcelona. Departament de Periodisme i de Ciències de la Comunicació) ;
Ibarz Gelabert, Jordi
(Universitat de Barcelona)
Los medios de comunicación son una fuente de estudio del pasado y del presente que permiten mostrar la articulación de los cambios sociales colectivos con las transformaciones individuales. En este artículo presentamos un método de análisis que hemos experimentado con productos cinematográficos, televisivos y de publicidad. [...]
Mass Media are a source of research for past and present knowledge that permit to show the articulation between social and collective changes with the individual transformations. In this article, we present a method of analysis that we have experimented with film, television and advertising products. [...]
2013 -
10.5209/rev-HICS.2013.v18.44342
Historia y comunicación social
,
Vol. 18, Núm. Esp (Diciembre 2013)
, p. 461-471
Detailed record
-
Contributions to meetings and congresses
1
records found
1.
21 p, 1.0 MB
¿Y tú que miras?. Low attention : atención visual a estímulos publicitarios integrados en la pantalla TV
/
Añaños, Elena
(Universitat Autònoma de Barcelona. Departament de Publicitat, Relacions Públiques i Comunicació Audiovisual) ;
Valli, Anna
(Universitat Autònoma de Barcelona. Departament de Psicologia Bàsica, Evolutiva i de l'Educació)
Desde la atención visual se investigan, entre otros, en qué condiciones estímulos irrelevantes activan la atención involuntaria mediante el fenómeno de la captura atencional y obtienen prioridad atencional. [...]
2011
Reunión Científica sobre Atención
. Sevilla, Andalusia, 8a : 2011
2 documents
Detailed record
-
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