Home > Search Results: Refreshment
  Search Tips
Advanced Search
Search collections:
Sort by: Display results: Output format:
Results overview: Found 1 records in 0.03 seconds.
Articles, 1 records found
Articles 1 records found  
1.
24 p, 1.8 MB La publicidad de Aquarius : Análisis de "Visionarios" / Selva Ruiz, David (Universidad de Sevilla)
Aquarius lanza en 2004 su spot "Visionarios·; un ejemplo de metapu­ blicidad que expone las supuestas contradicciones en el consumo del producto para plantear diversas dudas acerca de la utilidad de la publicidad y el marketing. [...]
Aquarius launches its spot "Visionarios" in 2004. It is an example of meta-advertising that exposes the supposed contradictions in product consumption in order to formulate diverse doubts about the usefulness of advertising and mar­ keting. [...]
2005 - 10.5565/rev/qp.157
Questiones publicitarias, Núm. 10 (2005) , p. 166-188 (Artículos de investigación)  
Detailed record - Creative Commons

Interested in being notified about new results for this query?
Set up a personal email alert or subscribe to the RSS feed.
UAB Digital Repository of Documents :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.6
Maintained by ddd.bib@uab.cat  :: Metadata license:
Working with