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Articles, 2 records found
Articles 2 records found  
1.
11 p, 4.4 MB El ángulo de la cámara en la publicidad impresa de zapatillas de baloncesto en España / Martínez García, José Antonio (Universidad Politécnica de Cartagena. Departamento de Economía de la Empresa)
El ángulode la cámaracon el que se fotografía un producto para mostrarlo en soportes de comunicación puede condicionar la forma en la que se perciben algunas de sus características. La literatura muestra que usar ángulos negativos, es decir, mostrar el producto desde abajo puede atribuirle asociaciones relacionadas con la fuerza, dominación o grandeza. [...]
The angle of the camera with which a product is photographed to display it in communication media can condition the way in which some of its characteristics are perceived. The literature shows that when upwardlooking camera angle is employed, that is, showing the product from below eye level, associations related to strength, domination or greatness can be linked to it. [...]
2019 - 10.5565/rev/qp.316
Questiones publicitarias, Vol. 2 Núm. 23 (2019) , p. 31-41 (Artículos de investigación)  
Detailed record - Creative Commons
2.
6 p, 2.1 MB Pathological variations in mummified feet between two near-distance/long-time populations in Ancient Egypt / Isidro, Albert (Hospital del Sagrat Cor (Barcelona, Catalunya)) ; Huber, Beatrice (Eberhard Karls Universität Tübingen. Äegyptolisches Institute) ; Malik, Aamer (Hospital del Sagrat Cor (Barcelona, Catalunya)) ; Malgosa Morera, Assumpció (Universitat Autònoma de Barcelona. Departament de Biologia Animal, de Biologia Vegetal i d'Ecologia)
Background: In ancient populations, a significant quantity of foot pathology was related either to the type of footwear they used or the underlying terrain they walked on. Our study was carried out to analyze these parameters with the foot pathologies the mummies presented. [...]
2015 - 10.1186/s13047-015-0115-4
Journal of foot and ankle research, Vol. 8, Issue 1 (Dec. 2015) , art. 58  
Detailed record - Creative Commons

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