UAB Digital Repository of Documents 1 records found  Search took 0.02 seconds. 
1.
26 p, 383.1 KB Creativity in PR consultancies : perception and management / Estanyol i Casals, Elisenda ; Roca, David, dir. (Universitat Autònoma de Barcelona.)
Business in general, and advertising in particular, recognise creativity as a crucial component of success and competitive advantage, but it has received little research attention in Public Relations (PR). [...]
2015 - 10.1016/j.pubrev.2014.08.004
Public Relations Review, Vol. 41 Núm. 5 (2015) , p. 589-597  

Interested in being notified about new results for this query?
Set up a personal email alert or subscribe to the RSS feed.