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87 p, 2.0 MB Corporate Reputation in Spain : MERCO Rankings & El Corte Inglés Case Study / Alarcón Ferrer, Mireia ; Raluca Silaghi, Florina, dir. (Universitat Autònoma de Barcelona. Departament d'Empresa) ; Universitat Autònoma de Barcelona. Facultat d'Economia i Empresa
This study aims to evince the importance to track corporate reputation and its impact in a context of globalisation, important information flows and high competitiveness. To do so, this study is focused on Corporate Reputation in Spain which in this case will be examined in two different ways, by analysing MERCO ranking, considered one consolidated reference and objective measurement tool for large companies operating in Spain; and then through a case study based on El Corte Inglés. [...]
2018
Graduat o Graduada en Administració i Direcció d'Empreses [1102]
2 documents

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