Is there gender bias when creative directors judge advertising? Name cue effect in ad evaluation - Search Results

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Is there gender bias when creative directors judge advertising? Name cue effect in ad evaluation / Roca, David (Universitat Autònoma de Barcelona) ; González Quesada, Alfonso (Universitat Autònoma de Barcelona) ; Tena Parera, Daniel (Universitat Autònoma de Barcelona) ; Lázaro Pernias, Patrícia (Universitat Autònoma de Barcelona. Departament de Publicitat, Relacions Públiques i Comunicació Audiovisual)
A lack of women in creative departments has been documented in previous research. These departments are seen as a male fraternity subculture in advertising agencies, where women experience many difficulties in their career progress. [...]
2016 - DOI (Digital Object Identifier)

10.1080/02650487.2015.1128868
International journal of advertising, Vol. 35 Núm. 6 (2016) , p. 1008-1023

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