La compra de símbolos sociales frente al consumo de objetos - Search Results

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La compra de símbolos sociales frente al consumo de objetos / Díaz de Rada, Vidal
Este artículo analiza el comportamiento del consumidor prestando una atención especial a la compra de "símbolos sociales" y al significado del término necesidad en la sociedad actual, considerando que desde una perspectiva sociológica este concepto debe definirse teniendo en cuenta que "el volumen de las necesidades naturales y la manera de satisfacerlas es un producto que depende del nivel cultural de un país". [...]
This article analyzes the consumer's behavior playing special attention to the buying of "social symbols" and to the meaning of the concept neccesity in the current society, considering that -from a sociological point of view- this concept must be defined taking into account that ccthe volume of the natural neccesities and the way of satisfying them is a product which depends on the cultural level of the country. [...]
1997 - DOI (Digital Object Identifier)

10.5565/rev/papers.1856
Papers : revista de sociologia, N. 51 (1997) p. 35-57

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