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51 p, 235.9 KB Multimarket contact externalities : the effect of rival's multimarket contacts on focal firm performance / Gómez, Jaime ; Orcos, Raquel ; Palomas, Sergio ; Universitat Autònoma de Barcelona. Departament d'Empresa
Given that firms develop their activities in a network of multiple players, interfirm rivalry is not only a matter of direct competitors, but also of indirect competition. In spite of this, the literature on competitive dynamics tends to focus on analyzing rivalry as an exclusive function of the competitive relationship between a focal firm and its direct rivals. [...]
Universitat Autònoma de Barcelona. Departament d'Economia de l'Empresa 2013 (Document de treball (Universitat Autònoma de Barcelona. Departament d'Economia de l'Empresa) ; 13/2)  

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