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29 p, 296.3 KB New trends in world wine consumption and its impact on the Spanish wineries during the second half of the twentieth century / Medina-Albaladejo, Francisco J. (Universidad de Murcia)
The main goal of this research is explain the impact of the new trends of wine consumption, and the way these enterprises adapted to the circumstances. The hypothesis is that the Spanish companies had to start a deep and traumatic restructuring process, with the aim of surviving adequately in the changeable wine national and international markets. [...]
Universitat Autònoma de Barcelona. Unitat d'Història Econòmica 2010 (Documents de treball (Universitat Autònoma de Barcelona. Unitat d'Història Econòmica) ; 2010/05)  

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